Welcome!
Community listening, strategic doing
My background uniquely blends journalism expertise, community work, business knowledge and tech skills.
know-how
Creative Strategies for Real Connections
Here’s how I can help—choose the service that’s right for you, whether it’s enhancing community engagement, implementing effective digital marketing strategies, supporting nonprofit organizations, or developing storytelling strategies for nonprofit newsrooms!
My career bridges newsrooms across the Americas. In the U.S., I worked in community engagement at CalMatters and as a newsletter producer at a tech news startup. In Brazil, I reported on the high-profile feminicide case of Eliza Samudio and the country’s New Environmental Code. At O Globo, I was a columnist for Nas Redes and helped shape digital strategy for social platforms. My investigation on oversharenting was selected for ENEM, Brazil’s national university entrance exam.
I co-designed CalMatters for Learning with teachers and librarians to bring nonpartisan news into classrooms and libraries, managing events, creating educational toolkits, conducting media literacy workshops, supporting service journalism initiatives, performing social listening, and advancing DEI initiatives. I also founded Become Odara, launching a global mentoring program supporting at-risk students during COVID and a campaign for women's healthcare.
With dual MBAs in Business (SSU) and Social Media & Digital Communication (UNA, Brazil), I turn digital presence into measurable impact. At Hive, I supported SEO and link-building, growing engagement from baseline to double and profile clicks 32x—above industry benchmarks—despite budget limits. At GBx Global, during COVID my live-tweeting idea for virtual conferences tripled x (Twitter) growth. At SVIP, my work helped bring interns from 32 countries.